Consumer Fraud Alerts & Awareness Platform

Why these guidelines matter

A safer community starts with clear expectations.

Consumer Fraud Awareness (“CFA”) brings together consumers, businesses and other participants to exchange information about products, services, complaints, fraud risks and resolutions. These Community Guidelines apply to public posts, reviews, complaints, comments, replies, messages, uploads, profile information and other interactions across CFA.

Important: These Guidelines operate alongside our Terms of Use, Content Policy, Review Guidelines, Privacy Policy and applicable law. Where a more specific policy applies, that policy will also govern the relevant content or activity.

Respect people

Challenge conduct or information without humiliating, intimidating or targeting individuals.

Share responsibly

Post information you genuinely believe is accurate and relevant.

Protect privacy

Do not expose personal, confidential or security-sensitive information.

Support trust

Do not manipulate reviews, complaints, ratings or community discussions.

Community values

Our core community standards

Every participant is expected to follow these principles regardless of whether they are a consumer, business representative, employee, partner or visitor.

1

Respect

Communicate without abuse, threats, humiliation, harassment or discrimination.

2

Authenticity

Use genuine accounts and disclose relevant relationships or conflicts of interest.

3

Relevance

Keep contributions connected to the topic, business, transaction or issue being discussed.

4

Accountability

Take responsibility for your submissions and cooperate with reasonable verification requests.

Participation

Who may use the CFA community?

Participation is open to eligible users who can lawfully use the Platform and comply with CFA policies.

Appropriate participation

Consumers sharing genuine experiences or seeking guidance.
Authorised business representatives responding to concerns.
Community members contributing relevant educational information.
Professionals clearly identifying their role and avoiding misleading claims.
Users maintaining one genuine identity unless CFA approves another arrangement.

Participation we may restrict

Impersonation, false identities or unauthorised business representation.
Accounts created primarily to manipulate ratings or discussions.
Repeated evasion of suspensions or account restrictions.
Use by persons who cannot legally agree to the Platform terms.
Automated or coordinated account creation without permission.

Respectful communication

Disagree with ideas—not people’s dignity.

CFA welcomes strong opinions and criticism when expressed responsibly. Personal attacks and intimidation are not part of constructive consumer dialogue.

Allowed

Constructive disagreement

"I disagree with the company’s explanation because the invoice shows a different amount. I would appreciate a written clarification."

Focused on facts, explains the disagreement and invites resolution.

Needs editing

Overly aggressive language

"This company is useless and nobody should ever speak to them."

May be edited or restricted because it is broad, hostile and not sufficiently informative.

Not allowed

Threats or harassment

"I will expose your employees everywhere and make sure they are personally punished."

Threatening or targeted harassment may result in removal and account action.

Authenticity and accuracy

Share what you know, and separate fact from opinion.

Community content should reflect genuine experiences, honest beliefs or information supported by a reasonable basis.

Good practice

Use clear phrases such as “in my experience” when expressing opinion.
Correct or update information if you later discover an error.
Provide relevant evidence when CFA reasonably requests verification.
Disclose if you work for, compete with or have another relationship with a business.
Avoid presenting allegations as proven facts when they remain disputed.

Misleading conduct

Fabricated experiences, edited evidence or false supporting documents.
Coordinated posting intended to inflate or damage a rating.
Misrepresenting another person’s experience as your own.
False claims of government, legal or professional authority.
Deliberately omitting a material conflict of interest.

Unverified allegation: Serious allegations involving fraud, crime, professional misconduct or public safety may be held for review, labelled, limited or removed when adequate supporting context is not available.

Privacy and safety

Protect yourself and others

Only share information necessary to explain the issue. Public disclosure of personal or confidential information can create serious safety and privacy risks.

Personal identifiers

Do not publish identity numbers, passport details, full addresses, private phone numbers or private email addresses.

Financial information

Do not expose complete card details, bank account numbers, passwords, payment credentials or security codes.

Documents

Redact signatures, account numbers, barcodes, QR codes and unrelated third-party details before uploading.

Safety risks

Never post information intended to locate, intimidate or endanger another person.

Private evidence: CFA may allow documents to be submitted privately for verification. Private submission does not mean the document will be displayed publicly.

Not permitted

Content and conduct prohibited across CFA

The following are strictly prohibited regardless of context. CFA will apply appropriate enforcement measures including content removal, account action and referral to authorities where required.

Category	Examples	Typical action
Harassment	Threats, stalking, repeated intimidation, sexual harassment, targeted humiliation or encouraging others to attack a person.	Removal; warning, suspension or closure.
Hate or discrimination	Attacks or exclusion based on protected personal characteristics.	Removal; strong enforcement.
Illegal or dangerous activity	Instructions facilitating fraud, hacking, violence, identity theft, evasion or other unlawful harm.	Removal; account action; possible escalation.
Sexual or exploitative content	Non-consensual intimate content, sexual exploitation or content involving minors.	Immediate removal and escalation where required.
Misinformation	Materially false or manipulated content likely to mislead consumers or cause harm.	Label, limit, remove or request correction.
Disruption	Spam, flooding, repetitive posts, off-topic campaigning or deliberate interference with discussions.	Restriction, removal or temporary limits.
Impersonation	Pretending to be another person, business, regulator, CFA employee or authorised representative.	Removal and account restriction.

Business participation

Businesses may respond—but must do so responsibly.

Business representatives are encouraged to clarify facts, provide solutions and explain next steps. Responses must not pressure, expose or retaliate against consumers.

Appropriate business responses

Acknowledge the concern and explain the available resolution process.
Correct inaccurate information respectfully and with relevant context.
Invite the consumer to continue privately when sensitive details are required.
Identify the responding representative or department accurately.
Update the response after the issue is resolved.

Prohibited business conduct

Threatening legal action solely to silence genuine criticism.
Publishing private customer records or confidential communications unnecessarily.
Offering payment only in exchange for removing an honest review.
Creating fake consumer accounts to defend the business.
Retaliating against reviewers, employees or complainants.

Commercial activity

No spam, disguised promotion or rating manipulation.

CFA community areas are not unrestricted advertising channels. Promotional activity must be relevant, transparent and permitted by CFA.

Disclose promotion

Do not publish identity numbers, passport details, full addresses, private phone numbers or private email addresses.

No unsolicited spam

Do not repeatedly post links, offers, phone numbers or promotional messages.

No review trading

Buying, selling, exchanging or rewarding undisclosed reviews is prohibited.

No automation abuse

Automated posting, scraping or bulk messaging requires written permission.

Fraud and security

Do not use CFA to deceive, exploit or compromise others.

Users must not engage in phishing, credential theft, malicious links, payment diversion, fake support, account takeovers or other fraudulent activity.

Urgent security concern: Do not send money, passwords, one-time codes or identity documents to users claiming to represent CFA through unofficial channels. Report suspicious activity immediately through the Platform.

How moderation works

Fair review, proportionate action.

CFA may use automated systems, human review, user reports and verification checks to identify potential policy violations.

1

Content submitted

A post, comment, reply, review or upload enters the Platform.

2

Safety checks

Systems may screen for spam, abuse, privacy risks or manipulation.

3

Context review

Moderators may assess wording, evidence, history and surrounding discussion.

4

Action taken

Content may be published, labelled, limited, edited, held or removed.

5

Notice or appeal

Where appropriate, users receive reasons and a route to request reconsideration.

Enforcement

Actions depend on severity, context and history.

CFA aims to use proportionate enforcement, but urgent or severe risks may require immediate action.

Possible action	When it may be used
Guidance or edit request	Minor, correctable issues such as tone, relevance, formatting or accidental disclosure.
Label or reduced visibility	Disputed, unverified, repetitive or context-sensitive content that may still have public value.
Temporary restriction	Repeated violations, disruption, suspicious activity or safety review.
Content removal	Clear policy violations, privacy exposure, threats, fraud, impersonation or unlawful content.
Account suspension or closure	Severe violations, repeated abuse, manipulation, evasion or risk to the community.

Enforcement discretion: CFA may consider severity, intent, harm, repetition, account history, public interest, cooperation and legal obligations when deciding what action is appropriate.

Reporting concerns

Help us address harmful or misleading content.

Use the report option available next to the relevant content whenever possible. Reports should identify the specific issue and include supporting context.

Include in your report

A direct link or clear description of the content.
The Community Guideline you believe may have been breached.
Relevant screenshots, dates or supporting information.
An explanation of any immediate safety or privacy risk.

Please remember

A disagreement alone does not automatically mean content violates policy.
Do not submit repeated or coordinated reports to pressure removal.
False or abusive reporting may itself result in account action.
CFA may not disclose confidential moderation or account information.

Reconsideration

Appeals and corrections

If your content or account is restricted, you may be able to request reconsideration through the notice provided or by contacting Support. Explain why you believe the decision should be changed and provide any missing context.

Appeal limits: Repeated appeals without new information, abusive communications or attempts to bypass restrictions may not receive further review.

Common questions

Community Guidelines FAQs

Help keep the CFA community safe and useful.

Report content that appears abusive, deceptive, unsafe or inconsistent with these Guidelines. For general questions about community participation, contact our Support team.